Privacy Policy
Last updated: October 2026
This Privacy Policy explains how LifeGuard Life collects, uses, and protects information you provide through this website.
Information we collect
When you submit the Request Information form, we collect your full name, phone number, email, date of birth, state, tobacco use, desired coverage amount, insurance goal, whether you currently have life insurance, and any existing policy details you provide. We also collect your survey answers, the recommendation shown to you, the landing page you arrived on, UTM parameters, and your referrer for attribution. We do not ask for your Social Security number, banking information, payment details, or detailed medical records on this form.
How we use your information
We use the information you provide to respond to your request, connect you with a licensed insurance agent, and improve our educational content. We may contact you by phone, text, or email about life insurance options, consistent with the consent you provide on the form.
How we share your information
Your information may be shared with licensed insurance agents and insurance carriers as needed to provide quotes and process applications. We do not sell your personal information.
Cookies, advertising and analytics
We use the Google Ads tag and the Meta (Facebook and Instagram) pixel to measure which ads bring people here and which of those visitors go on to request information. These tags set cookies and share limited technical information about your visit — the page you arrived on, your device and browser, and which pages and forms you reach — with Google and Meta. We use it to measure and improve our advertising, and Meta may also use it to show our ads to people who have visited this site. UTM parameters and referrer data are captured for the same reason. We never send the name or phone number you type into a form to Google or Meta.
Data security
Lead submissions are stored in a private, authentication-protected dashboard accessible only to authorized team members. We take reasonable measures to protect your information, but no method of transmission or storage is completely secure.
Your choices
You may opt out of being contacted at any time. You are not required to provide any information to browse the educational content on this site.
Children's privacy
This site is not directed to children under 18, and we do not knowingly collect information from them.
Contact
To ask about your information or request changes, email us at epiclife.childs@gmail.com (placeholder until replaced with the real business address).
This content is for educational purposes only and is not a quote, offer of coverage, or individualized financial, tax, or legal advice. Life insurance products and features vary by carrier and state. Actual eligibility, rates, and benefits depend on underwriting and are determined by the issuing insurance company. Review any decision with a licensed insurance agent.